Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
Photo: Brioni
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In the quiet precision of form and the refinement of detail, Brioni’s Spring/Summer 2025 collection reveals itself as a whisper of luxury—discreet, self-assured, and thoughtfully modern.
Titled Living Elegance, the collection is more than a seasonal release—it is a philosophy of life, conveyed through silk-like tailoring strokes, tonal harmony, and the pursuit of absolute lightness.
Inspired by the eternal quest for ease, Brioni’s latest offerings present an evolving wardrobe designed to follow the rhythm of today’s sophisticated man and woman—from business and leisure to moments of ceremony. Everything revolves around gesture, texture, and movement. Silhouettes are relaxed, constructions deconstructed, and the aura of elegance is present in every thread.
The color palette evokes serene sensuality: browns, greys, blacks, and navy are revived with touches of aqua green and vibrant blue—an homage to the Roman School of painting. The collection concludes with a series of all-white looks, a nostalgic nod to 1952, when Brioni presented the first-ever men’s fashion show in Florence’s famed Sala Bianca of Palazzo Pitti.
The lineup includes essential Brioni classics, reimagined with modern fluidity: unstructured blazers, flowing trench coats, airy blousons, and jackets crafted from soft, perforated leather. Volume flows effortlessly, echoing the body's natural motion. Standout pieces include knit evening shirts, a regal moiré-textured royal blue tuxedo, and a black double-breasted jacket hand-embroidered with over 10,000 silk knots—an ode to the artisanal mastery that defines Brioni’s timeless identity.
With this collection, Brioni doesn’t follow trends—it transcends them. Living Elegance is not just a style—it is a decision to live with grace, in fabrics that breathe with you and cuts that leave room for the soul.
